These applications, modules, and features include, but are not limited to: The common capabilities of these systems facilitate those four key actions. Upload digital assets, sometimes called “ingesting” The four essential functions of a DAM are to: Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software, and tools for media manipulation, such as Photoshop. Many systems also provide file conversion functionality to download media in the appropriate format. Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.Īdditionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats. In fact, many content management systems have applications designed to handle digital assets. Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. The software enables businesses to manage the development, organization, and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals, and advertisements. What is digital asset management software?īenefits of digital asset management systemsĭigital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images, and media files. This buyers guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset's lifecycle. It also let users collaborate and distribute files both internally and with people outside the organization. Companies that deal with media files need a way to manage them so that they're organized, secure, easy to retrieve, and centrally available to anyone in the organization.ĭigital asset management (DAM) software stores and organizes media files and protects brand assets. Managing images, video, audio, and other types of media is different than managing other kinds of files and content. This, of course, requires that the companies manage them effectively. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Combined with the wisdom of another old saying-the one about pictures being worth a thousand words-and it’s easy to understand why digital assets are so valuable. Internet users have strong preference for clear and concise content that’s easy to digest. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs. If online content is king, then digital assets can probably be crowned king of kings. Available on Android and iOS devices.Ī sophisticated media asset management system that offers a wide range of tools and functions including a powerful search engine.Buyers Guide Last Updated: March 16, 2023Īs the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is. Offers 5GB of free storage.Ī great photo storage option, offering free storage up to 15GB. If not, you might have to upgrade to a paid account.Ī highly recommended platform that is intuitively designed with a host of useful features.Ī handy digital asset management tool that can be used via the cloud or on-premises.Ī flexible, feature-packed management solution that offers database functionality in a user-friendly spreadsheet interface.Īn open-source option that is flexible and very easy to use.Īn excellent photo management platform built for Apple users. As with any free software, you need to determine your unique business needs and find out whether the free version of the software caters to all those needs.Each has its own merits, so choose one that reflects your business requirements. Determine whether you want a cloud-based system or an on-premises one.Audit your digital content to gain a comprehensive picture of all the digital assets you have, ensuring that the software fits your business needs.Things to Consider When Evaluating Free Digital Asset Management Software:
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